Social Spas Trend 2023

​The demand for human connection and shared experiences will see the inclusion of more social spaces in spas.

Where guests have previously opted for private or individual treatments, group treatment suites or poolside cabanas catering to couples or friends –  will become more popular, providing in-built, pre or post-treatment relaxation spaces.

Social spa experiences are on the rise driven by a desire for human connection and shared experience.

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Social spaces will also become more important being incorporated directly into the spa journey in the form of social nooks or niches. 

Hammams and banya sauna suites, ideal places for social spa experiences, are also expected to see a surge in popularity, while private group hire of these facilities can add an additional income stream.